Subsequently, we will investigate more thoroughly the structure of the semiotic process. We will point out the shortcomings of some theoretical approaches dominant in semiotics (the logical, the behavioristic, the linguistic, and the phenomenological) and take instead the route of a genetic approach to the semiotic process, relying on recent findings in evolutionary biology and developmental psychology (lecture four). We will further develop, in the lectures five to seven, the logic of the semiotic process, analyzing the few basic strategies underlying culture (the mimetic, the mythical and the theoretical), and the Ôchrono-logicÕ which determines the order of appearance of these strategies. We will also reflect upon the interaction between the strategies in evolution and history, in ontogenesis and in each particular semiotic process. In the concluding lecture (lecture eight), we will discuss the fruitfulness of the theory, and indicate possible directions for further research.
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Deacon, Terence (1997). The symbolic species. The co-evolution of language and the human brain. London: Penguin.
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